Join The Fash Pack With AW 10 Style From Sightdirect

There are some garments and accessories which simply transcend the vagaries of modern fashion. Leather jackets, denim jeans and desert boots are fine examples, and of course, ultra-cool shades are in that category, too. Ray-Ban sunglasses, for example, are never in or out of style: they simply ARE style.

Ray-Ban Wayfarers are a design classic, and are probably the most instantly recognisable sunglasses in the world. They are available from Sightdirect in a variety of models, including the achingly cool Wayfarer Original. No matter how hard you might try, you can never improve on a new pair of Wayfarers.

Ray-Ban were founded in 1937, and originally made sunglasses for members of the United States Army Air Corps. Now owned by an Italian company, Luxotica, they have set the standards for high end eyewear for decades. Synonymous with style and elegance, they appeal to wearers of all ages.

Their frames cover all ends of the spectrum, including the more traditional thin, metal frames to the latest carbon fibre models, and the lenses offer 100% protection from the sun’s glare for all wearers. Some of the models contain polarised lenses, which also help to reduce the glare from shiny surfaces such as car bodies and fences.

Rapidly becoming another classic are Oakley sunglasses, which are particularly favoured by sports fans. Founded in 1975 and based in California, they manufacture a superb range of eyewear, including the distinctive Bottlecap XL, as well as the truly impressive Crosshair 2.0.

Rudy Project sunglasses have a futuristic feel to them, and are another up and coming brand. Their Apache range is available in several styles from Sightdirect, and at a price that’s more than affordable. Julbo sunglasses are lightweight and modern, with clean lines to accentuate their shape.

The design of Dirty Dog sunglasses, also available at Sightdirect, retains an innovative, fresh approach, while the selection of Dragon Alliance sunglasses at Sightdirect includes the popular Repo, Cavalera and Brigade models. All of them give the wearer protection from the sun while at the same time look inordinately stylish.

If you own an expensive pair of Ray Ban sunglasses but have unfortunately damaged them, you don’t necessarily have to go to the expense of replacing them. At Sightdirect, they do Ray Ban repairs for a fraction of the price of a new pair, so take them out of that drawer and let Sightdirect make them as good as new once again.

Sightdirect also supply ski goggles, optical clips and spare parts, as well as prescription glasses from Oakley. Among the other brand names you’ll find on their extensive website are Electric Visual, Serengeti, Arnette, Cebe and Bolle.

About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

Editor’s Note: Sightdirect is represented by search engine optimisation agency, AppleJupp Media. Please direct all press queries to Rebecca Appleton. Email: rebecca@applejupp.com or call: 01623 600666.

Sunglasses Parts & Spares From Sightdirect

Sightdirect love designer and sports sunglasses, and have created a range to suit every possible need, style and budget. As well as an extensive selection of designer and prescription options, frame and lens styles, Sightdirect also stock a wide range of spare parts for sunglasses, with everything from cases to tips, nose pads and replacement arms.

If you’ve invested in a beloved pair of designer sunglasses, it can be frustrating when they get damaged. By their very nature these are fashion items that we take around with us, and when we take them holiday the end up getting shifted not only on and off our faces and heads, but in and out of bags and luggage the whole time. It’s no surprise that sunglasses get damaged, but many people assume that when this happens that they may as well write the glasses off – not the case at all. You can actually get many sunglasses parts and spares extremely cheaply, and get a whole load more life out of your pair in doing so.

Sightdirect offer a great variety of accessories and parts for sunglasses that have been through the wars, including many that are branded, to match the original brand of your frames. The company currently stocks parts for Arnette, Bloc, Bolle, Killer Loop, Oakley, Prada, Rudy Project and Ray Ban sunglasses, to suit many frames and lenses.

Ray-Bans
You don’t want to invest in a pair of Ray-Ban sunglasses and then lose the use of them the first time something happens to them. That’s why Sightdirect offer products specifically to give your Ray-Bans the care they need. If you’re worried about fitting the parts to your Ray-Bans, Sightdirect also offer an excellent fitting service, which includes an ultra sonic clean at the same time, leaving your sunglasses as good as new.

Services
You can have new lenses fitted to your Ray-Ban frames using the Sightdirect lens service. You simply post your frames in the box sent to you by Sight Direct, they assess your frames, identify and fit the correct lenses, give the sunglasses an ultra sonic clean and post them back to you, with the whole process carried out promptly, efficiently and reliably.

Sightdirect Ray-Ban side arm service performs a similar function should your sunglasses need replacement side arms. Your sunglasses will have the correct model identified and your new side arms fitted, as well as the ultra sonic clean, before they are returned to you in no time.

Parts
In addition to these bespoke services, Sightdirect stock the full range of Ray-Ban accessories, including screws, nose pads, side arms, lenses, side arm tips and screwdrivers all for Ray-Ban sunglasses.

When shopping for these parts for your Ray-Bans, you simply enter the details (model number and colour) when you check out, and Sightdirect will select the parts and spares to suit.

To shop the range of sunglasses parts and spares visit http://www.sightdirect.co.uk/ or follow them on Twitter www.twitter.com/sightdirect

Finding Designer Sunglasses is Child’s Play with Sight Direct

With the school holidays a mere few weeks away, the suitcase checklist is looking longer by the minute. Along with the rubber rings and factor fifty, don’t forget to pack a pair of Sight Direct’s quality designer sunglasses to keep your child protected from harmful UV rays.

The Ray-Ban junior sunglasses collection may be smaller in size, but certainly isn’t smaller on style; featuring classic aviator shapes along with bright, unique models to suit any child. Starting from under £50, the Ray-Ban sunglasses sport the superb 100% UV protection against any weather.

If you’re staying home in the English summer or venturing to locations more exotic, any 12-16year old will definitely have the cool edge in the sun thanks to the sunglasses available from Sight Direct. “Children’s sunglasses are a mass market” explains director of the Somerset based company, Matthew Coxhead “What stands out about the Ray-Ban sunglasses collection is the distinct quality design that everyone will recognise on the street or the beach. Ray-Ban sunglasses are an investment for your child, rather than opting for a cheaper alternative that may not provide sufficient UV protection”.

All Ray-Ban sunglasses come with classic case and cleaning cloth so your child can take good care of their designer sunglasses. Sight Direct also offer sunglasses parts and spares should disaster strike and the Ray-Bans become in need of repair. “Accidents happen, and more so with children who love to run around and play in the sunshine.” Sight Direct have every angled covered to ensure that once your child is UV protected, they stay protected.

To view the entire range of Junior Ray-Ban sunglasses from Sight Direct, visit the website on www.sightdirect.co.uk.

Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

Oakley Women’s Sunglasses: Perfection in Protection

When a woman chooses her sunglasses, every angle is considered; style is put under pressure and high impact endurance is an essential element. Sunglasses for women require the perfect fit to suit hairstyle, wardrobe and face shape and no brand caters better to these specifications than Oakley sunglasses.

Oakley are the ultimate in designer sunglasses, with 100% UV protection and unrivalled high quality manufacturing, nothing can compete with the classic models. Sight Direct, one of the UKs leading sunglasses retailers offer an ample selection of some of Oakley’s most popular and effective women’s sunglasses in the online shop. Oakley Women is renowned for their H.D.O’s (High Definition Optics) which enables users to enjoy maximum clarity whilst being protected from harmful ultra violet rays. The lens technology doesn’t stop there; the sunglasses lenses are re-enforced with a hydrophobic coating which helps prevent moisture build up and avoid the ever-annoying smudging.

With a model to suit every woman’s personality and style, Oakley sunglasses offer a sport option, a stylish option and an everyday lifestyle option. The signature models include some of the best made designer sunglasses on the market such as the Ravish, Forsake and Embrace. A perfect fit has never been easier for a woman thanks to the Oakley three-point-fit featured in every sunglasses model and each shape includes elements of classic and contemporary ideas combined to effectively produce ultimate comfort and practicality.

Every woman can enjoy Oakley sunglasses, whether they enjoy extreme sports and use the Oakley encounter sunglasses, or enjoy extreme shopping and invest in the stylish Oakley dangerous collection. The optical precision will ensure whoever is wearing the sunglasses, they can keep the eye on the prize with optimum optical precision, superior impact protection and thoroughly engineered plutonite lens material.

Mathew Coxhead, director for the Somerset based company explains that “Oakley sunglasses are like no other design, the technological and scientific study that goes into making every pair unique shows through the manufacturing and of course, the popularity of the brand itself”
The research undertaken by the Oakley women’s team guarantees users a superior range of designer sunglasses. Whichever pair fits; Sight Direct can offer a solution with exceptional value for money at www.sightdirect.co.uk.

Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

The World Cup is almost upon us; and thousands of fans will be supporting their team either from the local pub, home or in South Africa. If you’re

The World Cup is almost upon us; and thousands of fans will be supporting their team either from the local pub, home or in South Africa. If you’re planning one of the many World Cup BBQs (good old British weather permitting, of course) or enjoying a game with friends on the local field, Sight Direct stock a cool and sport-friendly range of designer sunglasses to ensure you can keep your eye on the ball!

Stocking sport favourites such as Dirty Dog sunglasses and Oakley sunglasses; Sight Direct offers the best eye protection for athletic fanatics and football supporters online. Nobody wants their sunglasses falling off during a match, and the sleek, snug shape of classic such as the Dirty Dog Buzzer sunglasses will provide a snug and comfortable fit ready for any tackle.

If you’re following your national team to South Africa this year; UV protection is the most crucial feature of any pair of designer sunglasses. Oakley sunglasses provide 100% UV protection in any of their quality manufactured models, the polarisation that comes as standard with any Oakley sunglasses model will also stop the midday sun glare from interfering with your view of the penalty shootout or halftime entertainment.

Matthew Coxhead; director for the Somerset based company says “Nobody wants to miss a free kick or yellow card this World Cup; by making sure your eyes are fully shielded from the summertime glares with a pair of designer sunglasses from Sight Direct, you can guarantee the only time your eyes will be running is if your team gets knocked out in penalties!”
To get the finest pair of designer sunglasses this season, visit the website on: www.sightdirect.co.uk.

Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.

About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

Over the Lens Rainbow with Sight Direct

When purchasing the perfect pair of designer sunglasses; it is important to choose the right lens colour and shape to suit your needs. Whether it’s for everyday use, driving, golfing or extreme sports; one of the UKs leading sunglasses retailer Sight Direct has an online guide and pair for everyone at the right price.

With a rainbow spectrum of colours, each sunglasses lens has its own unique purpose to the wearer, offering both protection and style. The classic lens colour is the sleek grey lens; ensuring natural colour and offers protection from all the elements all year round. For warmer tones, users can opt for brown lenses; seen in designer models from bloc sunglasses and arnette sunglasses- the brown lens enhances contrast whilst offering superb protection in any circumstance.

Users who require sunglasses for driving will find an ideal solution in pairs which feature yellow lenses; the tone enhances contrast in low light conditions and thick fog- perfect for early morning and long drives! Of course, when purchasing designer Ray Ban sunglasses or Oakley sunglasses, a fashionable and stylish lens is the perfect match. Blue or Mauve lenses provide excellent protection in sunny conditions whilst looking hip and super stylish!

If you’re investing in designer sunglasses for sporting purposes; the green coloured lenses are the perfect choice. The colour displays tones similar to that of natural human eyesight, offering ease of precision is sports like golf, archery and other outdoor hobbies such as photography. When sunglasses require a day to night change; nothing suits dull, dark tones more than the red/pink lenses “looking cool in a club has never been easier, clients can have the superb, quality design of Oakley sunglasses of Dirty Dog sunglasses and be able to party the night away!” explains director of Sight Direct, Matthew Coxhead.

“Whichever lenses are required; Sight Direct is guaranteed to have a quality product to suit you for incredible value for money. The right coloured lenses are the perfect touch to any pair of designer sunglasses, those who are unsure about which colour will suit their needs can log on to the website and get the right lens information as well as on hand advice from the expert team via live help”.

To get advice on sunglasses lenses, or to view any of the products available from the online store visit: http://www.sightdirect.co.uk/.
Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

Step Out in Star Studded Style with Sight Direct!

Last week saw the stars come out in hoards to snap up some of the most stylish sunglasses around at the annual Ray Ban party. Big names such as Kate Bosworth and Kelly Osbourne were there sporting the classic shapes and models to celebrate the much-loved brand, and whilst the stars gallivant around Hollywood in their wayfarers, Sight Direct; one of the UKs leading sunglasses retailers brings you the same style and quality for a lot less!

Currently on special offer is the iconic Ray Ban sunglasses model: the Wayfarer- stars like Robert Pattinson and Lindsay Lohan can often be seen sporting the suave 2140 model on the red carpet. Sight Direct are offering customers the chance to pick up the classics in a variety of lens and frame colours for just £68.00, and incredible £30 off the RRP!

Keeping in with the classic theme, Sight Direct, who also stock Oakley sunglasses and prescription sunglasses, are offering over £15 off the most recognisable Ray Ban model of all time; the Aviator. With a large metal frame and variable lens colour, the classic designer sunglasses add an air of style and sophistication to any wearer whilst maintaining the quality Ray Ban UV protection promise. Available in gold, black or silver, the 3025 model suits any face shape and is a firm favourite of celebrities Brad Pitt and Nicole Richie.

If you are lucky enough to already own a model from the ever innovative Ray Ban sunglasses collection, but they are in need of a spring clean; Sight Direct bring customers the Ray Ban repair service “customers can send in their model to the expert team, who can have broken arms and lenses repaired and returned before your summer holidays!” explains Matthew Coxhead, director of the Somerset based retailer.

So, if Ray Ban sunglasses are your choice to match this summer’s sizzling styles; view the entire range or enquire about the repair service at www.sightdirect.co.uk. Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.