As the most popular season for ski breaks gets well under way and thousands of people UK wide prepare to hit the slopes, Sightdirect, the leading providers of ski goggles and sunglasses are warning winter sports enthusiasts on the dangers posed by the winter sun.
Matthew Coxhead managing director from the firm who offer Oakley sunglasses, Ray-Ban lenses and Dragon Alliance said, “Many sports enthusiast are left unaware of the dangers posed by the sun during the winter months, and contrary to popular belief, even though sun’s rays are not as warm, it is even more dangerous than during the summer months.
Those who book ski breaks are particularly at risk because not only are the UV rays coming from above, but your eyes are also affected by the glare from below in snowy locations.”
Dubbed as the most hazardous of situations, hazy days are particularly problematic because skiers often feel that it is unnecessary to wear eye protection, when in fact there is a risk of up to 85 per-cent of UV rays being reflected upwards. This can lead to sunburn of the photokeratitis.
Mr Coxhead added, “Snow blindness is a condition which is currently on the increase so it is a really serious issue. Causing damage to the cornea, snow blindness can cause eye pain and extreme sensitivity to light, which can feel akin to having sand in your eyes.
“Here at Sightdirect, we are actively working to warn sports enthusiasts of the dangers in a bid to reduce the number of sufferers.”
As part of Sightdirect’s ever-expanding product catalogue, they stock a wide range of specialist products, including ski goggles, motocross goggles and sports prescription sunglasses, including their popular Oakley range of goggles which make use of lens colours and designs specifically to protect the eyes from winter sun.
The Oakley A Frame Snow Goggles, priced at just £74.99 offer 100% protection against UV A, B and harmful blue light in addition to a superior venting system to eliminate fogging. These goggles also offer a stylish design and even come complete with a microfibre sock and cleaning cloth to keep them in pristine condition.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.
Editor’s Note: Sightdirect is represented by search engine optimisation agency, AppleJupp Media. Please direct all press queries to Rebecca Appleton. Email: rebecca@applejupp.com or call: 01623 726231.
Wednesday, 9 December 2009
With Snow Blindness On The Increase Ski Goggles Retailer Sightdirect Advises Skiers To Proceed With Caution
Tuesday, 24 November 2009
Sight Direct’s Social Media Success
Five years ago, the words ‘Facebook’ and ‘Twitter’ would not be commonplace. You certainly would not expect to hear these on the news, let alone hear your friends or family mention these. The social media boom has been an absolute phenomenon and forward-thinking businesses are taking advantage. Take, for example, Sight Direct, a leading provider of sunglasses, ski goggles and sports prescription sunglasses, which recently launched its Twitter profile and Facebook group.
In the internet age, companies have to keep their finger on the technological pulse to take advantage of new media and social networking sites. Research suggests that businesses that have utilised social media, including Facebook and Twitter, are reporting a surge in customers, as these sites offer a free and quick way of promoting products and services to a global audience, while also allowing firms to better connect with current, new and potential customers.
Matthew Coxhead, Managing Director of Sight Direct, which supplies a wide range of sunglasses parts and spares and can advise on Ray-Ban repair and Oakley Repair, said, “While we are still in the early stages of our social media campaign, it has been successful so far, in that we are reaching out to our customers and to people who might be interested in our products and services. At the same time, this is not simply a promotional tool for Sight Direct – our team genuinely wants to connect with similar-minded people and our Facebook profile in particular gives us the right platform to achieve this.”
A report last year by British think-tank Demos suggested that social media and social networking websites, including Facebook and Twitter, provide a positive step in building relationships and links with customers, while also indicating that these outlets have proved to be invaluable for businesses in the current economic downturn.
Mr. Coxhead added, “I am delighted to announce that members of our Facebook group will also now receive a 10 per-cent discount on our products, as a little thank you for connecting with us, by using the promotional code ‘Facebook10’. Our social media experts will also continue to update Facebook and Twitter, so I encourage as many people as possible to engage with us and to also take advantage of other offers Sight Direct will offer to its social media following.”
For more information on the range of sunglasses, goggles and accessories available from Sight Direct, please visit http://www.sightdirect.co.uk. The firm is also offering exclusive deals to those who subscribe to the Sight Direct mailing list.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.
In the internet age, companies have to keep their finger on the technological pulse to take advantage of new media and social networking sites. Research suggests that businesses that have utilised social media, including Facebook and Twitter, are reporting a surge in customers, as these sites offer a free and quick way of promoting products and services to a global audience, while also allowing firms to better connect with current, new and potential customers.
Matthew Coxhead, Managing Director of Sight Direct, which supplies a wide range of sunglasses parts and spares and can advise on Ray-Ban repair and Oakley Repair, said, “While we are still in the early stages of our social media campaign, it has been successful so far, in that we are reaching out to our customers and to people who might be interested in our products and services. At the same time, this is not simply a promotional tool for Sight Direct – our team genuinely wants to connect with similar-minded people and our Facebook profile in particular gives us the right platform to achieve this.”
A report last year by British think-tank Demos suggested that social media and social networking websites, including Facebook and Twitter, provide a positive step in building relationships and links with customers, while also indicating that these outlets have proved to be invaluable for businesses in the current economic downturn.
Mr. Coxhead added, “I am delighted to announce that members of our Facebook group will also now receive a 10 per-cent discount on our products, as a little thank you for connecting with us, by using the promotional code ‘Facebook10’. Our social media experts will also continue to update Facebook and Twitter, so I encourage as many people as possible to engage with us and to also take advantage of other offers Sight Direct will offer to its social media following.”
For more information on the range of sunglasses, goggles and accessories available from Sight Direct, please visit http://www.sightdirect.co.uk. The firm is also offering exclusive deals to those who subscribe to the Sight Direct mailing list.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.
Friday, 13 November 2009
Sight Direct Launch An Impartial Guide To Lenses
Finding the right pair of sunglasses can be as simple as picking them from a stand in a shop. However, many of us who enjoying bringing out our stylish ‘sun specs’ do not necessarily consider the impact and effect of the lens type and colour. With this in mind, Sight Direct, the leading providers of sunglasses, ski goggles and sports prescription sunglasses, has launched this guide to help you make the right choice.
Lens Types
Glass Lenses: These tend to be harder to scratch and offer greater clarity than plastic lens. However, glass lens are much easier to break than their plastic counterparts and tend to be thicker than plastic lenses.
Plastic Lenses: These tend to be lighter in weight and are more impact-resistant, making them a better choice for children, active adults, sportswear and safety wear. Plastic lenses also reduce harmful ultraviolet (UV) rays better than glass. Other significant advantages include versatility and durability.
UV Protection: All of the sunglasses available from Sight Direct provide 100 per-cent protection from harmful UV rays. Without this protection, ultraviolet radiation can cause serious eye problems.
Polarised Lenses: The main advantage of polarised lenses is to reduce glare from reflective surfaces such as snow or wet roads. This is achieved through polarised filters in the lenses.
Lens Colour
Grey Lenses: These ensure natural colour and offer protection in all weather conditions.
Brown Lenses: These warm colours enhance both depth and contrast, offering a good level of protection in all circumstances. These lenses are particularly popular with golfers, as they filter out blue light and therefore reduce the impact of the sky on the horizon of the drive.
Yellow Lenses: These enhance contrast in fog or low light conditions and are therefore ideal for driving purposes.
Blue or mauve lenses: Both stylish and fashionable, these lenses provide adequate protection in moderate sunlight conditions.
Pink or Red Lenses: These lenses are ideal for night-time use or in instances of low light.
Green Lenses: These allow vision very close to natural human eyesight and are therefore the best lenses for precision sports, such as golf.
For more information on the range of sunglasses, goggles and accessories available from Sight Direct, please visit http://www.sightdirect.co.uk. The firm can also be followed on Twitter: http://twitter.com/sightdirect.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.
Lens Types
Glass Lenses: These tend to be harder to scratch and offer greater clarity than plastic lens. However, glass lens are much easier to break than their plastic counterparts and tend to be thicker than plastic lenses.
Plastic Lenses: These tend to be lighter in weight and are more impact-resistant, making them a better choice for children, active adults, sportswear and safety wear. Plastic lenses also reduce harmful ultraviolet (UV) rays better than glass. Other significant advantages include versatility and durability.
UV Protection: All of the sunglasses available from Sight Direct provide 100 per-cent protection from harmful UV rays. Without this protection, ultraviolet radiation can cause serious eye problems.
Polarised Lenses: The main advantage of polarised lenses is to reduce glare from reflective surfaces such as snow or wet roads. This is achieved through polarised filters in the lenses.
Lens Colour
Grey Lenses: These ensure natural colour and offer protection in all weather conditions.
Brown Lenses: These warm colours enhance both depth and contrast, offering a good level of protection in all circumstances. These lenses are particularly popular with golfers, as they filter out blue light and therefore reduce the impact of the sky on the horizon of the drive.
Yellow Lenses: These enhance contrast in fog or low light conditions and are therefore ideal for driving purposes.
Blue or mauve lenses: Both stylish and fashionable, these lenses provide adequate protection in moderate sunlight conditions.
Pink or Red Lenses: These lenses are ideal for night-time use or in instances of low light.
Green Lenses: These allow vision very close to natural human eyesight and are therefore the best lenses for precision sports, such as golf.
For more information on the range of sunglasses, goggles and accessories available from Sight Direct, please visit http://www.sightdirect.co.uk. The firm can also be followed on Twitter: http://twitter.com/sightdirect.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.
Friday, 6 November 2009
Sightdirect Launch Guide To Essential Eyewear!
As new research indicates that ski holidays are set to become even cheaper for Brits seeking their very own slice of the action, Sightdirect the leading providers of sports prescription sunglasses are equipping the nation with the practical advice needed to choose the perfect pair of ski goggles.
The new figures unveiled by the Post Office Ski Resort Report 2009 found that the cost of a average six day lift pass, meals and alcohol was set to decrease this year in resorts in France and the US, making winter breaks not only more affordable but more popular as a direct result.
The new reductions mean that a lift pass in the French resort of Courchevel will set you back just £129.95 pounds sterling.
Matthew Coxhead, managing director at the firm who specialise in Oakley parts and spares and Ray Ban parts and spares, said, “It is great that skiing and snowboarding breaks are set to become even more affordable and such breaks are extremely good value for money as they appeal to both the avid skier and families looking for that winter wonderland atmosphere. Once your break is booked your attention should turn to purchasing the right kit and this starts with finding a great pair of ski goggles that offer the best levels of protection”
Choosing the correct pair of ski goggles can become a minefield for the first time shopper but it is extremely important that you shop before you reach the mountain. Purchasing from a specialist online store can ensure that you are presented with not only high quality equipment but the best possible price, leaving you with more money to spend in resort.
Mr Coxhead added, “It is essential that you choose the right lens tint. You should consider the terrain, weather and activities you will be partaking in at this stage to make sure that you are fully prepared. Choosing yellow, gold or amber lenses for areas with low light and fog are ideal because they work to emphasize the shadows on the mountain side making sure that you can see bumps on the slope.
On the other hand, if you are skiing on low light grey days, rose tinted lenses could be your ideal companion.
Dubbed as ‘The’ ski goggles of 2009, the Oakley A Frame Snow Goggles, from Sightdirect are ideal as they allow the customer to choose their lens colour, strap colour and frame to ensure that their individual needs are met.
Mr Coxhead added, “In bright light dark tinted goggles are ideal as they will block out much of the glare, but always make sure that you invest in lenses with both UVA and UVB protection to avoid damage to the delicate eye area. This is extremely important on the slopes where glare can become a problem. You should also make sure that you can see 180 degrees from side to side, as this will enable you to avoid other skiers.”
For more information on the extensive range of ski goggles available from Sightdirect, please visit their website at www.sightdirect.co.uk
About Sightdirect
Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.
The new figures unveiled by the Post Office Ski Resort Report 2009 found that the cost of a average six day lift pass, meals and alcohol was set to decrease this year in resorts in France and the US, making winter breaks not only more affordable but more popular as a direct result.
The new reductions mean that a lift pass in the French resort of Courchevel will set you back just £129.95 pounds sterling.
Matthew Coxhead, managing director at the firm who specialise in Oakley parts and spares and Ray Ban parts and spares, said, “It is great that skiing and snowboarding breaks are set to become even more affordable and such breaks are extremely good value for money as they appeal to both the avid skier and families looking for that winter wonderland atmosphere. Once your break is booked your attention should turn to purchasing the right kit and this starts with finding a great pair of ski goggles that offer the best levels of protection”
Choosing the correct pair of ski goggles can become a minefield for the first time shopper but it is extremely important that you shop before you reach the mountain. Purchasing from a specialist online store can ensure that you are presented with not only high quality equipment but the best possible price, leaving you with more money to spend in resort.
Mr Coxhead added, “It is essential that you choose the right lens tint. You should consider the terrain, weather and activities you will be partaking in at this stage to make sure that you are fully prepared. Choosing yellow, gold or amber lenses for areas with low light and fog are ideal because they work to emphasize the shadows on the mountain side making sure that you can see bumps on the slope.
On the other hand, if you are skiing on low light grey days, rose tinted lenses could be your ideal companion.
Dubbed as ‘The’ ski goggles of 2009, the Oakley A Frame Snow Goggles, from Sightdirect are ideal as they allow the customer to choose their lens colour, strap colour and frame to ensure that their individual needs are met.
Mr Coxhead added, “In bright light dark tinted goggles are ideal as they will block out much of the glare, but always make sure that you invest in lenses with both UVA and UVB protection to avoid damage to the delicate eye area. This is extremely important on the slopes where glare can become a problem. You should also make sure that you can see 180 degrees from side to side, as this will enable you to avoid other skiers.”
For more information on the extensive range of ski goggles available from Sightdirect, please visit their website at www.sightdirect.co.uk
About Sightdirect
Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.
Monday, 26 October 2009
About Sight Direct
We supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo.
We also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands we sell.
For General/Sales Inquires
Please use the contact us form or email us at info@sightdirect.co.uk
Delivery & Returns
For information on delivery & returns click here
Privacy Notice
To read our privacy notice click here
Terms and Conditions
To read our Terms and Conditions click here
You may contact us by post:
Sight Direct, 95 Hill Road, Clevedon, North Somerset BS21 7PN
Should have problems with an existing order?
Please use the contact us form or email us at info@sightdirect.co.uk
Customer support issues will be dealt with as soon as they are received. Please help us speed up your reply by including all your details such as name, order number etc.
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