Thursday, 30 September 2010

Join The Fash Pack With AW 10 Style From Sightdirect

There are some garments and accessories which simply transcend the vagaries of modern fashion. Leather jackets, denim jeans and desert boots are fine examples, and of course, ultra-cool shades are in that category, too. Ray-Ban sunglasses, for example, are never in or out of style: they simply ARE style.

Ray-Ban Wayfarers are a design classic, and are probably the most instantly recognisable sunglasses in the world. They are available from Sightdirect in a variety of models, including the achingly cool Wayfarer Original. No matter how hard you might try, you can never improve on a new pair of Wayfarers.

Ray-Ban were founded in 1937, and originally made sunglasses for members of the United States Army Air Corps. Now owned by an Italian company, Luxotica, they have set the standards for high end eyewear for decades. Synonymous with style and elegance, they appeal to wearers of all ages.

Their frames cover all ends of the spectrum, including the more traditional thin, metal frames to the latest carbon fibre models, and the lenses offer 100% protection from the sun’s glare for all wearers. Some of the models contain polarised lenses, which also help to reduce the glare from shiny surfaces such as car bodies and fences.

Rapidly becoming another classic are Oakley sunglasses, which are particularly favoured by sports fans. Founded in 1975 and based in California, they manufacture a superb range of eyewear, including the distinctive Bottlecap XL, as well as the truly impressive Crosshair 2.0.

Rudy Project sunglasses have a futuristic feel to them, and are another up and coming brand. Their Apache range is available in several styles from Sightdirect, and at a price that’s more than affordable. Julbo sunglasses are lightweight and modern, with clean lines to accentuate their shape.

The design of Dirty Dog sunglasses, also available at Sightdirect, retains an innovative, fresh approach, while the selection of Dragon Alliance sunglasses at Sightdirect includes the popular Repo, Cavalera and Brigade models. All of them give the wearer protection from the sun while at the same time look inordinately stylish.

If you own an expensive pair of Ray Ban sunglasses but have unfortunately damaged them, you don’t necessarily have to go to the expense of replacing them. At Sightdirect, they do Ray Ban repairs for a fraction of the price of a new pair, so take them out of that drawer and let Sightdirect make them as good as new once again.

Sightdirect also supply ski goggles, optical clips and spare parts, as well as prescription glasses from Oakley. Among the other brand names you’ll find on their extensive website are Electric Visual, Serengeti, Arnette, Cebe and Bolle.

About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

Editor’s Note: Sightdirect is represented by
search engine optimisation agency, AppleJupp Media. Please direct all press queries to Rebecca Appleton. Email: rebecca@applejupp.com or call: 01623 600666.